Privacy Policy

Last updated 19 October 2026

Who is responsible for your data

Britbunt Ltd, trading as Deen Apparel (company number 14493528, registered office 532a Barking Road, London, E13 8QE), is the controller of your personal data. Contact us at hello@deenapparel.com.

What we collect

Your name, email address, phone number and delivery address when you order
Your order history and any messages you send us, including wholesale enquiries
Basic technical information, such as the device and browser you use

Card payments are processed by Stripe. We never receive or store your full card details.

How we use it

To make, deliver and support your order (contract)
To handle returns and refunds (contract and legal obligation)
To keep financial records for tax purposes (legal obligation)
To reply to enquiries and keep the site secure and working (legitimate interests)
To send marketing emails, only if you ask us to (consent, which you can withdraw at any time)

We will only send you marketing emails if you ask us to, and you can unsubscribe at any time.

Who we share it with

Only the companies that help us run the shop: our payment processor (Stripe), our production partner who makes and ships your order, delivery couriers, and our website host. Each may only use your data to provide their service to us. Stripe also acts as an independent controller for fraud prevention, under its own privacy policy. Some of these providers may process data outside the UK, in which case appropriate safeguards are in place.

How long we keep it

Order and payment records are kept for six years to meet UK tax rules. Customer and wholesale enquiries are kept for up to two years. Technical logs are kept for up to 90 days. Other information is deleted when it is no longer needed.

Your rights

Under UK data protection law you can ask to see, correct, delete, restrict or move your data, or object to how we use it. Email hello@deenapparel.com. If you’re unhappy with how we handle your data, you can complain to the Information Commissioner’s Office at ico.org.uk.

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